Bring the culture
to your city.
Calisthenics is the fastest-growing strength sport in the world — and almost nobody has built a real home for it. Be the one who does. A leaner box than a machine gym, a movement already built in, and members who train for life.
A simpler box. Stronger economics.
A Leaner Build
Bodyweight-first means rigs, bars and rings — not rows of expensive machines. Lower build-out, lower overhead, faster to open.
Premium, Recurring Revenue
Tiered memberships ($99–$199) plus Test-Day and prep revenue from the Culture Ranks system — built for a healthy per-unit average.
Marketing Built In
Plug into a 1.5M+ following and a proven content engine. Every location launches with reach most gyms spend years building.
From interest to open.
Apply
Tell us about you and your market. We’re selective — we want owner-operators who live the culture.
Discovery & approval
Review the model, the numbers, and the full Franchise Disclosure Document together. Secure financing (SBA-friendly).
Site & build-out support
We help you find the right ~4,000 sq ft space and build it to the Culture standard — equipment, layout, brand.
Open & launch
Open with a content-driven launch, the Culture Ranks system, and a playbook for filling your floor.
Let’s talk.
No obligation — just the first conversation. Tell us your market and we’ll send the details.
This is not a franchise offering. A franchise is offered only by Franchise Disclosure Document and only in states where Culture Calisthenics is registered or exempt.